Initiatives / Experiments / Visions
LORO
Project description
Friendly and innovative, OLO brothers can stock 12 toilet paper rolls. This trapezoid box is an attractive and more sustainable option to the plastic packaging used by the most toilet paper producers. The fastening system is a smart solution for a faster production, as it has only one glue area. At the middle of the tesselation, there is a hole that allows the handles to go through, making it an easy to carry bag. We wanted to give personality to both the packaging and the toilet paper itself. Everytime you get a roll, you can sing along with the OLO brothers to make the loo job go by easier "OLO LOLO OLO-OLO LO LO LO, O-O-O
Author's presentation text
Some reasons why it is more beneficial to use cardboard would be that it comes from renewable resources, while plastic uses fossil fuels; decomposes faster than plastic; It has a much higher recycling rate. Cardboard packaging keeps food fresh longer. Cardboard packaging is also more aesthetic and therefore more attractive to buyers as designers can experiment with the function, various mechanisms such as fastening, closing etc. and of course with graphics. It can also be a shelter for street people and animals, being cheap, light in weight and can be assembled by anyone. The most common cardboard boxes can be a whole universe for young children. There is even a type of furniture dedicated to them, called playful furniture. Our team used both corrugated and unilayered cardboard in making some products that we entered in competitions (Samsung x Dezeen Out Of The Box and Pro Carton
